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Lead Generation

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Overview eCommerce exploded in the last 10 years, and many technological platform shifts have happened since. A flood of shopping carts such as Magento and Shopify has made it easier than ever to set up an online store, but at what cost? A technological shift around 2004 with the advent of web 2.0, client-side rendering to make pages more dynamic took a strong foothold. Developers began to move away from server-side rendering to client-side rendering…

Email marketing remains one of the highest-ROI channels for most businesses despite how many other options now exist. Still, if your company isn’t seeing impressive results, you’re far from alone. Many businesses – maybe even most – are in the same boat or have become so disillusioned with email marketing that they quit using it a long time ago. If this sounds familiar, we have five email ideas that will turn things around in 2019.…

How is your company’s ecommerce conversion rate? Does it regularly put a smile on your face? Is it steadily increasing month-after-month? Or is it basically nonexistent? Is it so small that your website often doesn’t pay for itself? If that’s the case, then it probably goes without saying that you need to do something fast. Aside from the fact that your website should always be a source of revenues, lacking that quality means handing over…

You are here because you want to learn how to build your own high converting marketing funnel that generates sales or leads. I’ve put together this absolute guide of everything you need to know from tools, to execution, to integration. How Marketing Funnels Work A marketing funnel is design to take a group of people, and squeeze them through a hole to get a desired out come through a series of steps. The digital marketing…

Many moons ago, before Google Analytics came along, how many visitors to a website was analyzed by processing the web server’s access logs. Before long, search engines bots would come along, polluting this data or the access logs grew out of hand, require constant pruning. Then came Google Analytics, a drop in solution for measuring site traffic by inserting a tiny piece of JavaScript code into the <body> of your web page. And before long,…