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Before you read this post, click the 10s video below FIRST! Click this link if player does not work. https://webpagetest.org/video/view.php?id=190222_ab6ec2c5dfe27a146026789abd805513ad929829 Performance. You heard of this term before, but what does it mean? The problem is that “performance” is ambiguous until you know what metrics you should be measuring and targeting. It’s not about a handful of tips/tricks like upgrading PHP, set up a CDN, use a cache, install this plugin, etc. and BAM! you are…

Overview eCommerce exploded in the last 10 years, and many technological platform shifts have happened since. A flood of shopping carts such as Magento and Shopify has made it easier than ever to set up an online store, but at what cost? A technological shift around 2004 with the advent of web 2.0, client-side rendering to make pages more dynamic took a strong foothold. Developers began to move away from server-side rendering to client-side rendering…

Here are the top reasons for checkout cart abandonment and the solutions to the problem. Source Way back in 2017, sales from retail e-commerce recorded an impressive earning of roughly $2.3 trillion, with the number estimated to hit $4.88 trillion by 2021. Unfortunately, it’s already 2019, yet shopping cart abandonment remains an issue that plagues retailers as a whopping 74.2% of retail orders online are abandoned instead of checked out. Needless to say, high shopping cart…

Email marketing remains one of the highest-ROI channels for most businesses despite how many other options now exist. Still, if your company isn’t seeing impressive results, you’re far from alone. Many businesses – maybe even most – are in the same boat or have become so disillusioned with email marketing that they quit using it a long time ago. If this sounds familiar, we have five email ideas that will turn things around in 2019.…

How is your company’s ecommerce conversion rate? Does it regularly put a smile on your face? Is it steadily increasing month-after-month? Or is it basically nonexistent? Is it so small that your website often doesn’t pay for itself? If that’s the case, then it probably goes without saying that you need to do something fast. Aside from the fact that your website should always be a source of revenues, lacking that quality means handing over…

There’s never been a better time to start your own ecommerce business. Thanks to the many advantages available in the Digital Age, it’s easier than ever. In fact, in the time it used to take people to launch one company, you could literally open multiple businesses online. That’s not to say that ecommerce is a complete cakewalk, though. Most people who fail at opening an online business do so because they think that if it’s…

You are here because you want to learn how to build your own high converting marketing funnel that generates sales or leads. I’ve put together this absolute guide of everything you need to know from tools, to execution, to integration. How Marketing Funnels Work A marketing funnel is design to take a group of people, and squeeze them through a hole to get a desired out come through a series of steps. The digital marketing…

If you need a high sales volume, then you need to know how important having an increased conversion rate is. It is crucial to your overall sales volume. There are lots of Institutes out there that will teach you how to master optimization and analytic skill. Not discouraging you from going to one of this, but you will surely learn a thing or two from the next lines you are about to read now. Our…

Provided that you run an e-commerce website, where sellers purchase your products directly online, you will need a good checkout page. Your checkout page may have a great influence on your business success, and for this reason, it is crucial that you ensure that your checkout page is as optimized as possible. If you run a website to sell your products, and you observe a reduction in your sales, one of the things to initially…

Many moons ago, before Google Analytics came along, how many visitors to a website was analyzed by processing the web server’s access logs. Before long, search engines bots would come along, polluting this data or the access logs grew out of hand, require constant pruning. Then came Google Analytics, a drop in solution for measuring site traffic by inserting a tiny piece of JavaScript code into the <body> of your web page. And before long,…