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February 2019

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Before you read this post, click the 10s video below FIRST! Click this link if player does not work. https://webpagetest.org/video/view.php?id=190222_ab6ec2c5dfe27a146026789abd805513ad929829 Performance. You heard of this term before, but what does it mean? The problem is that “performance” is ambiguous until you know what metrics you should be measuring and targeting. It’s not about a handful of tips/tricks like upgrading PHP, set up a CDN, use a cache, install this plugin, etc. and BAM! you are…

Overview eCommerce exploded in the last 10 years, and many technological platform shifts have happened since. A flood of shopping carts such as Magento and Shopify has made it easier than ever to set up an online store, but at what cost? A technological shift around 2004 with the advent of web 2.0, client-side rendering to make pages more dynamic took a strong foothold. Developers began to move away from server-side rendering to client-side rendering…

Here are the top reasons for checkout cart abandonment and the solutions to the problem. Source Way back in 2017, sales from retail e-commerce recorded an impressive earning of roughly $2.3 trillion, with the number estimated to hit $4.88 trillion by 2021. Unfortunately, it’s already 2019, yet shopping cart abandonment remains an issue that plagues retailers as a whopping 74.2% of retail orders online are abandoned instead of checked out. Needless to say, high shopping cart…