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December 2018

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You are here because you want to learn how to build your own high converting marketing funnel that generates sales or leads. I’ve put together this absolute guide of everything you need to know from tools, to execution, to integration. How Marketing Funnels Work A marketing funnel is design to take a group of people, and squeeze them through a hole to get a desired out come through a series of steps. The digital marketing…

If you need a high sales volume, then you need to know how important having an increased conversion rate is. It is crucial to your overall sales volume. There are lots of Institutes out there that will teach you how to master optimization and analytic skill. Not discouraging you from going to one of this, but you will surely learn a thing or two from the next lines you are about to read now. Our…

Provided that you run an e-commerce website, where sellers purchase your products directly online, you will need a good checkout page. Your checkout page may have a great influence on your business success, and for this reason, it is crucial that you ensure that your checkout page is as optimized as possible. If you run a website to sell your products, and you observe a reduction in your sales, one of the things to initially…

Many moons ago, before Google Analytics came along, how many visitors to a website was analyzed by processing the web server’s access logs. Before long, search engines bots would come along, polluting this data or the access logs grew out of hand, require constant pruning. Then came Google Analytics, a drop in solution for measuring site traffic by inserting a tiny piece of JavaScript code into the <body> of your web page. And before long,…

Black Friday & Christmas, the business online shopping season is over. What did you learn about your site’s e-commerce performance? Did your platform handle the load under pressure and was up 100% of the time? What if I told you that impression metrics can be deceiving. If you rely on Google Analytics or any other analytics software that records an impression through the client, you may not be getting all the data. These scripts logs…